5 Ways to attract new customers to your business

Chasing new customers and new clients to your business can be frustrating. What if you knew how to attract them to your business. Here are 5 things that you can do…

1. Define and publish your uniqueness. Why are you any different from your competition and how can this difference really help your clients? To define your uniqueness you have to take the time to look at your business and your skills and ask some difficult questions.

2. Give your business a spring clean. How well does your business look from the outside, how promptly do you return calls, quotes/tenders. How promptly do you issue invoices and collect money. How professional is your overall approach.

3. Build on your profile. Too many businesses continue to market in a vacuum. They market one to one and fail to take advantage of technology and specifically the internet which incorporates web, email, social media etc.

4. Deliver excellent consistent results with your customers. If you are in a product supply business, then deliver consistently and reliably. If you are in a professional service business, then make sure that the results you get are tangible and measured.

5. Define what an excellent client looks like for you and tell as many people as you can. Very often, business find themselves working with customers and clients that end up actually costing them money. That is ludicrous yet few do anything about it. Distanceyourself from people who are not profitable for your business.

Talk to Derek O’Dwyer and take a serious look at your business. 087 222 0720

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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