It’s fair to say that most businesses in Ireland today would like more customers. It’s also fair to say that when we do get new customers, we do not look after them well enough and they leave.

So whats the point in spending money getting new customers if you make no effort to keep them? Thats what I call wasting time and money…

Here are some simple tips to make sure that your customers stay and pay…

1. Make sure that the customer experience is consistent, irrespective of team member, day of the week, week of the year. People like consistency and will leave you because of inconsistency – even if your service is good.

2. make sure that you know who your customers are and have a means of communicating with them. Email is free, facebook is free, text is inexpensive. As long as you respect their privacy and communicate information which is relevant to them.

3. Train yourself – make sure that you know the value of a customer to your business over their lifetime. Make sure that you learn how to communicate this value to your team and make sure that your customer knows that you appreciate their business. A simple thank you is often sufficient.

4. Train your team – You team must understand the importance of each customer to the business. Its too easy to assume that they will be the epitome of positivity – they wont unless you lead them and demonstrate by example. Then train them again and again.

5. Go the extra mile – There is very little traffic on the extra mile. Customers appreciate and expect satisfaction but they talk about getting more than they expected. When you think about it, you need to turn your customers into your best salespeople.

To get the most from your team, call Derek on 087 222 0720 today…

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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