Business resembles sport in so many ways. While talent is important, its the application of the talent, coupled with the right attitude and the right level of work that win out every time. In the first instance we have to practice what we do through classroom training, on the job training, role playing, feedback and review.
Then we have to really implement what we learn and also do this on a consistent basis.
This is where many businesses struggle. While they know what to do and they know how to do it, the fail to implement it on a daily consistent basis. Any that is what leads to problems for so many businesses.
Business owners forget to embrace the “sales cycle”. They fail to understand the gestation period that exists from initiation of lead/enquiry right through to cash in the bank. Therefore it is important to keep the marketing machine in operation 100% of the time.
By default, very few business owners choose to be salespeople and therefore, its often the area that gets neglected when the business gets busy (or quiet) and this leads to the see-saw effect in business.
To avoid the see-saw effect, call your business coach Derek O’Dwyer today on 087 222 0720.