Business resembles sport in so many ways. While talent is important, its the application of the talent, coupled with the right attitude and the right level of work that win out every time. In the first instance we have to practice what we do through classroom training, on the job training, role playing, feedback and review.

Then we have to really implement what we learn and also do this on a consistent basis.

This is where many businesses struggle. While they know what to do and they know how to do it, the fail to implement it on a daily consistent basis. Any that is what leads to problems for so many businesses.

Business owners forget to embrace the “sales cycle”. They fail to understand the gestation period that exists from  initiation of lead/enquiry right through to cash in the bank. Therefore it is important to keep the marketing machine in operation 100% of the time.

By default, very few business owners choose to be salespeople and therefore, its often the area that gets neglected when the business gets busy (or quiet) and this leads to the see-saw effect in business.

To avoid the see-saw effect, call your business coach Derek O’Dwyer today on 087 222 0720.

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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