Summer often offers business owners the opportunity to take a break, get refreshed and re-energised and ready for a fresh assault on the world of business. However, it also offers business owners the opportunity to offer up excuse after excuse about why their business is not where it should be:

“No one buys anything in the summer”

“No Point Marketing Now – there is nothing happening”

“All the staff will be on holiday now – I cant make any changes until they come back in September”

Many businesses lose momentum in the summer and this can have a huge impact on the bottom line over the course of a year. If you or your business tend to suffer from the summer time blues here’s what you can do:

1. Plan your summer business activity well in advance identifying things that you can do every week.

2. Work on marketing to your database during the summer – its easy and its low cost

3. Make sure that you business is not impacted too badly by scheduling summer holidays properly  – you will need some rules for this.

4. Plan in a break for yourself as well so that you can enjoy the holidays as well.

5. Keep the team focused on sales, service and results.

For expert results orientated coaching, call Derek on 087 222 0720

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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