If you are in business and it’s success depends on your ability to sell, then you may need to take a close look at yourself because peoples’ perception of you will directly reflect the success you achieve.

Consider the rule of 12 x 1 2 x 12

1. How do you look from 12 Feet Away

  • How professional do you look – do you reflect the best in your industry
  • How do you hold yourself and how do you walk – What does your physiology say about you?
  • How aware are you of your surroundings and how present are you?

2. How do you look from 12 Inches

  • How is your greeting and handshake 
  • How is your attitude and does it reflect your positives or negatives. Will people want to spend time with you
  • How focused are you on what is going right in your life?
3.What are the first 12 words that you say?
  1. Every professional must be able to present themselves succinctly to the point that what you say, triggers a question from the person you are speaking with.
  2. Your message must be simple and not contain more than 1 or 2 items
  3. Your message must be relevant to the other person in the conversation.
About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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