There are so many good businesses in Ireland today. Their product is good, their service is good, the after sales support is good, their people are good. But in many cases they are not as successful as they should be. With poor cash flow you can often get dips in service, reduction in products quality and inconsistency in sales and marketing. Shame if this happens to your business.

This inconsistency can often spiral out of control and leave all these good companies teetering on the edge. And often for no good reason. They have all made sales, they have all been paid but they have not achieved consistency. Or they have stopped doing what works in their business.

An important aspect of sales and marketing is to test and measure every aspect of your sales and marketing. This way you can make solid informed decisions and reduce the amount of money you have to spend to make each sale. Because people do not measure, they often get tired of running sales and marketing strategies that actually work and that do not cost them much. And then the cashflow dis-improves and then their business struggles and then they do not know what they should do.

To learn how to improve your consistency contact me today….

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.