Where Google goes, the money flows… Mobile Marketing is fast becoming the most powerful marketing platform for marketing. In just one year (2011), there were more iPhones sold than in 28 years worth of Mac Sales. Google realise this and just recently the bought Morotola Mobility for €12.5 bn. They know they need to be a mobile marketing giant.
So… What does this mean for the Irish Small Business?
50% of Mobile searches lead to a purchase and people now feel comfortable using their mobiles for purchasing. 25% of the population has 2 or more mobile devices. There are 5 times as many mobile phones as there are computers.
As you are out and about, you see everyone accessing their mobile phone, communicating, browsing, searching – Often for something local.
Fact: 90% of Emails are spam and less than 10% are opened. 97% of texts are opened and less than 1% are SPAM.
In the first instance for Irish Small Businesses:
1. Make sure your website is up to date with new content
2. Investigate how easy it is to make your site mobile friendly
3. Look at your current database – as we have heard before, the money is in the list. Not so true. Historically, the key thing was to build an email database list. The big money however is in the mobile list. We suggest that you move with the times and build your mobile list as well as your email list. Mobile is where the biggest numbers are right now. Most local business owners, have no clue on how to build a mobile database. In the future, this will be a critical asset.
That’s why I’m calling myself a Local Mobile Superhero. Every business owner now is looking for FAST Return on Investment. We help business owners get a fast return on investment. We will show you some of the details on how to build a mobile superlist.
What will become more prevalent in list building will be text broadcasting, text sms coupons, text auto responders, and text coupons and more.
Historically, email lists were built using opt ins and manual add ins. Its much easier to build a mobile list. Mobile has 9 times the ROI over email marketing. That is huge for Small Businesses in Ireland
Simple text is fine but there is also much more that you can do as well.
If you want to take advantage of Mobile in your business, talk to me today. 087 222 0720