Where Google goes, the money flows… Mobile Marketing is fast becoming the most powerful marketing platform for marketing. In just one year (2011), there were more iPhones sold than in 28 years worth of Mac Sales. Google realise this and just recently the bought Morotola Mobility for €12.5 bn. They know they need to be a mobile marketing giant.

So… What does this mean for the Irish Small Business?

50% of Mobile searches lead to a purchase and people now feel comfortable using their mobiles for purchasing. 25% of the population has 2 or more mobile devices. There are 5 times as many mobile phones as there are computers.

As you are out and about, you see everyone accessing their mobile phone, communicating, browsing, searching – Often for something local.

Fact: 90% of Emails are spam and less than 10% are opened. 97% of texts are opened and less than 1% are SPAM.

The recent explosion of Apps now allows your business to have a physical presence in the most prominent location in history – The Apple Itunes Store

In the first instance for Irish Small Businesses:

1. Make sure your website is up to date with new content

2. Investigate how easy it is to make your site mobile friendly

3. Look at your current database – as we have heard before, the money is in the list. Not so true. Historically, the key thing was to build an email database list. The big money however is in the mobile list. We suggest that you move with the times and build your mobile list as well as your email list. Mobile is where the biggest numbers are right now. Most local business owners, have no clue on how to build a mobile database. In the future, this will be a critical asset.

That’s why I’m calling myself a Local Mobile Superhero. Every business owner now is looking for FAST Return on Investment. We help business owners get a fast return on investment. We will show you some of the details on how to build a mobile superlist.

What will become more prevalent in list building will be text broadcasting, text sms coupons, text auto responders, and text coupons and more.

Historically, email lists were built using opt ins and manual add ins. Its much easier to build a mobile list. Mobile has 9 times the ROI over email marketing. That is huge for Small Businesses in Ireland

Simple text is fine but there is also much more that you can do as well.

If you want to take advantage of Mobile in your business, talk to me today. 087 222 0720

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About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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