September 2008, Lehman Brothers had collapsed and the Economic Bubble which Ireland had been encased in for over 5 years had burst. Panic set in and people stopped spending. They started saving.

Every small business in the country was affected and the dip in retail activity was as much as 80% in some cases. Many businesses did not survive.

2012 and many of the businesses from 2008 have survived but only just. Many are struggling along on the brink of survival – they are focused on that magic word – break-even. The only problem with “break-even” is that is does not allow you to grow because there is nothing to invest. There are times when you dont break even and the creditors circle. Margins are constantly squeezed and then some weeks you do not manage to pay yourself. And this becomes a habit and you learn how to “make-do”. And this has continued for many for up to 4 years.

Is that why you got into business in the first place? To break even, to not pay yourself, to make a loss, to be fearful of creditors, to face burnout. Too many are in this place right now – Its called stagnation and because it has crept us on us, its all that many business owners know at this point – yet they hang on… And for what? 

We urge any business owner suffering from stagnation to take a good look at the business. Start asking better questions and start making decisions that will move you and your business forward. If you do not know what questions you should be asking, then maybe you should seek out help. Remember that as a business owner, you don’t have to know it all, in fact the quicker you realise this, the quicker you can take your business to the next level. You may need to learn some new strategies to kick start your business. You may have to embrace new technologies or even hire different staff. You may need to change what you do.

Doing nothing is not an option because doing nothing means that there will be no change. Is that what you want for you, your family and your business.

As a business coach, we work with business owners who want to take the first step to making their business great again. We bring ideas, accountability, clarity and direction to a business. We also bring an outside, unbiased perspective. We challenge you to make the necessary decisions.  We are your unreasonable friend.

If you feel that your business could do with some outside perspective, take advantage of our FREE coaching initiative today – my number is 087 222 0720

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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