Most people under estimate what it takes to become successful in sales. In fact most people  think that sales is a job that just about anyone who can talk can do well. Nothing could be further from the truth.

Business owners entrust their company success to “sales people” without fully understanding how to manage them and how to ensure that they do not end up being a cost to the business. And the strange thing is that sales is one of the easiest areas to manage, if you just give it some time and understand that it is a process.

There are a few other elements as well which will ultimately determine the amount of success achievable. Think of the sales process as the chassis on which you can build your business.

If you operate a field sales them where your sales representatives call on other businesses or consumers, you will need a process to manage Lead Generation Activity, Meeting and Presentation Activity, Conversion Rate, Value of Sales and Level of Repeat Business. Salespeople will whinge when you start to measure all these aspects of a role but the great thing is that if there is a problem with a particular salesperson, the measurements and stats will help to pinpoint the problem easier and will allow for corrective development to be put in place quickly.

In sales, your biggest constraint will determine the level of your success and a sales process will break down your daily and weekly routine into a process. By continuously working on your constraints, you will automatically raise your game.

If your problem is uncovering opportunities, we will know to look at the quality of leads generated or your ability to ask questions or your ability to drill down once you have asked the initial question.

If your problem is conversion, then we will need to look at how you manage the relationship and how you ensure that you have clearly understood the buying signals, timescales and also that you are in conversation with the decision maker.

If your problem is repeat business, then we would look at the your communication style, the level of contact you have with the client, how well the company delivers on what you promised originally. Remember that 2nd, 3rd and 4th sales are much more profitable than the 1st sale even if there is not as big a thrill.

If your problem is doing the activity, then we would question your reason for being in sales in the first place. Successful Sales people are people of action. They get up early, they don’t watch the clock, they are clear on what they want from life and how much they want to earn. They are motivated by achievement, success and the wanting to do better.

If your problem is your price, then we would look at your perception of value, your perception of your product, your perception of your self and your company. We would also look deeper into why you struggle with the price of your product. A sales person who give excessive discounts just to win sales will ultimately cost your business money.

Take the time to work on your sales process today

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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