How to understand marketing for small business…

If small business owners knew how to market their businesses properly, they would be able to grow their business profitably over an extended period of time.

For many small businesses, marketing is an afterthought, or not a thought at all, because they are too busy surviving every week and month.

There are a few simple things that every small business can do to market their business, and they need not cost the earth. It does not matter what type of business you are in, retail, manufacturing, professional services etc.

Here are just a few guidelines:

Team Communication – Make sure that you and your team are clear about what your business does, whom it serves and why someone should deal with you over your competitor. You see, your team are the people that meet your clients and prospective clients the most – they need to be an extension of you. You need to meet them often and ensure that your business story is consistent.

Marketing Plan – Decide what marketing activities need to be done to get you started i.e launch, PR, Newspaper Editorial, Outside Broadcast from a radio station, etc. After that you need to decide what marketing you can do each and every week. This may be direct marketing, social media, telemarketing, advertising etc. And this is where most businesses fail. After their initial burst, they do little or no marketing and rely solely on word of mouth.

Delegate tasks – there will be people on your team who are better equipped to carry out certain marketing activities than you. Systematize the marketing so that anyone can do it and that it can be done as part of someones work week. Too often marketing is an afterthought – it needs to be brought more to the fore….

Measure your marketing… By measuring the effectiveness of your marketing, you can develop an unlimited marketing budget. Keep doing whats working, change or stop doing whats not working – sounds easy, it is, but its also easy not to do it and its even easier not to do any marketing at all. – This is the choice made by too many.

Measured marketing allows growth, unmeasured marketing increases your costs.

Keep the offering simple – once again, make it easy for people to buy from you. Ensure that they know what they have to do to purchase your product and make sure that they know why they are purchasing from you.

If your business could use some increased profits, reducing your costs will work to a point, but effective marketing will deliver every time. be prepared to invest the time and become a student of marketing.

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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