Everyone talks about how important it is to be on Facebook, especially if you have a business. And that’s often where the advice stops – So you have to figure it out for yourself facebook good or badand very often the decisions taken can be wrong and costly.

Here are some observations about Facebook for business…

1. Facebook can be a great way to build your brand and make people aware that you exist. This will only work for you if you have someone who maintains your Facebook account properly and that you engage with your customers. Just having a Facebook account with friends and putting something on there once per week or month is a waste of time.

2. Facebook is not the place to try and sell things directly or advertise products for sale – Its not why people use Facebook and its too “in your face”. If you do this continuously, people will start to hide your feeds.

3. People use Facebook to communicate with friends, to be entertained and to share information. Many businesses have tried to “muscle” in on this and effectively “doorstep” people into buying your product.

4. If you do have a produce or service that people crave or love or can get emotionally attached to, then informing people on Facebook is a good idea. If your product is more functional or just carries out a normal service, then pushing it on Facebook will be a slow and arduous task.

4. If you are spending time on Facebook when you should really be talking to customers, or prospective customers, then it can be a really costly to your business. Nothing beats personal contact and personal recommendation – Absolutely nothing.

5. Facebook can serve you well but bad news or negative news can also spread like wildfire so be care what you post and be careful about who you authorise to post for you.

6. Building a profile on Facebook, as a business page or friends page takes a lot of time and this has to be done continuously. Outsourcing it is too expensive because the ROI simply is not there for small businesses that do not have a brand like Coke or Nike.

7. As for advertising on Facebook on the right hand side of the page, it is proving to be very difficult to get a return and the reason for this is being given as “users of Facebook do not start with a commercial intent – where they log on to purchase something” – think about this before you part with your hard earned cash.

Just some thoughts… I’m not saying do or don’t  – I’m saying that you should understand it first and make your own decision relative to your business.

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.