Everyone talks about how important it is to be on Facebook, especially if you have a business. And that’s often where the advice stops – So you have to figure it out for yourself and very often the decisions taken can be wrong and costly.
Here are some observations about Facebook for business…
1. Facebook can be a great way to build your brand and make people aware that you exist. This will only work for you if you have someone who maintains your Facebook account properly and that you engage with your customers. Just having a Facebook account with friends and putting something on there once per week or month is a waste of time.
2. Facebook is not the place to try and sell things directly or advertise products for sale – Its not why people use Facebook and its too “in your face”. If you do this continuously, people will start to hide your feeds.
3. People use Facebook to communicate with friends, to be entertained and to share information. Many businesses have tried to “muscle” in on this and effectively “doorstep” people into buying your product.
4. If you do have a produce or service that people crave or love or can get emotionally attached to, then informing people on Facebook is a good idea. If your product is more functional or just carries out a normal service, then pushing it on Facebook will be a slow and arduous task.
4. If you are spending time on Facebook when you should really be talking to customers, or prospective customers, then it can be a really costly to your business. Nothing beats personal contact and personal recommendation – Absolutely nothing.
5. Facebook can serve you well but bad news or negative news can also spread like wildfire so be care what you post and be careful about who you authorise to post for you.
6. Building a profile on Facebook, as a business page or friends page takes a lot of time and this has to be done continuously. Outsourcing it is too expensive because the ROI simply is not there for small businesses that do not have a brand like Coke or Nike.
7. As for advertising on Facebook on the right hand side of the page, it is proving to be very difficult to get a return and the reason for this is being given as “users of Facebook do not start with a commercial intent – where they log on to purchase something” – think about this before you part with your hard earned cash.
Just some thoughts… I’m not saying do or don’t – I’m saying that you should understand it first and make your own decision relative to your business.