If you own a business that depends on you personally for its growth, either in terms of

Travailler plus...technical ability or sales, then you will experience a challenge where your business will plateau or even struggle to survive. You effectively have a job and if you are like most people in a similar situation, you have a job that pays very little if you divide your income by the actual hours that you work.

So what can you do about this?

Well, all is not lost and there are steps that can be taken to enable you to have a business that is less dependent on you and more dependent on systems, lower paid administration staff and lower paid, lower skilled technical staff. It is often referred to as leverage or systemisation.

You see, not everything has to be done by you. You are not the best at everything. You were never the best at everything, you just started to think this way because you never stopped to really show anyone else how to do the job properly and explain why the job needed to be done properly. Often not easy to accept, but in most cases it is the truth.

You have to break your business down into the various function and then decide how many of them actually required you to do them (not today, but if someone else was trained properly) You then have to start the process of recruitment and delegation. You business may require improved cashflow, to enable some investment in team but this can be part of their role as well and if you are as busy as you say you are, then this will look after itself.

There may be revenue generating aspects of your business that do not require your involvement at all. You you are an accountant, are there services and products that you can sell that does not require your involvement – yes there are.

There may be areas that you have never explored because you were too must – now is the time to start the process properly. Are there products and services that you clients are buying from other that you have never bothered with because you were too busy? Now is the time to explore and this can be very lucrative because the sales acquisition cost is low.

As a business owner, do not get trapped in the JOB, earning little and working hard. Get a FREE Profit Checkup with  me – call me today – 087 222 0720

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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