Well, I attended the Linkedin Training on Friday with Andy Gwynn. There were about 25 other attendees. Here are the top five things that I took away from the course:

1. Linkedin is not a passive networking tool. Like many other social media sites, Linkedin inoroutcan be more of a distraction than a useful tool in business. The reason is that people create a profile which is often very poorly written, with poor examples of work, poor photographs and minimal descriptions on your capabilities. Once created, they sit back and wait for the enquiries to come in. But they never arrive. And then the whining about how rubbish Linkedin is, starts. You have to work at Linkedin for it to work for you.

2. Like an advert, the headline and the image are important. First impressions last and given that Linkedin is a very search friendly tool, it is important that whatever content you place on Linkedin is well thought out for Search engines – i.e understand what your potential customers look for before you start writing your profile.

3. Be clear on how you help people, be clear on who you can help specifically and make an effort to niche your profile so that you get found for a specific purpose. If you do this and are still not found, then you can broaden your niche.

4. While endorsements are fine, recommendations are better. They are even better when linked to specific roles that you make have had or specific projects that you may have worked on.. You have to request the recommendation so get working on that.

5. Welcome invitations to connect but always reply with an offer to help or an attempt to start a communication. Why else would someone want to connect. Aim to help first. Your rewards will come later. Also, use your own language on Linkedin – get rid of the standard messages.

It takes time to master but Linkedin is here for the present. Get good at it, as fast as you can. There is business out there for you.

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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