We are so like children in our behaviour. We want everything now and we whinge we we do not get what we want. And it’s always someone else’s fault why your business is not working the way it should.

I’m always reminded of the parable from Luke 8:5 where the farmer goes out to sow some seeds in his field as follows:

“A farmer went out to sow his seed. As he was scattering the seed, some fell along the path; planting onion it was trampled on, and the birds ate it up. Some fell on rocky ground, and when it came up, the plants withered because they had no moisture. Other seed fell among thorns, which grew up with it and choked the plants. Still other seed fell on good soil. It came up and yielded a crop, a hundred times more than was sown.”

Marketing Activity is the seed for your business. Very few business owners sow enough seed every day, when we do sow it and it does not work the way we wanted to – we quit or we start to whinge or moan. When we get poor results we question our decisions and look for a reason to stop.

The good business person is like a farmer, he knows that he has to persevere with the sowing because he know that if he does not do this, he will have nothing to harvest. Its as simple as night and day?

How is your crop looking? Are you sowing and harvesting or are you waiting for the perfect time and place.

Talk to me about the seeds you need to sow today, tomorrow, next week, next month and next year.

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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