Very often I speak to clients who tell me that they want to grow the business, who understand why they might not have grown over Who-Wants-Changethe past few years, who understand what they need to do to make a change… But do nothing.

And I wonder if they really do want to grow and increase profits in the business. They assure me that they do.

So why this conundrum?

There are a number of reasons why people stay where they are as follows:

1. Fear: Over the past number of years, the era of AUSTERITY has really taken hold and many business owners are fearful of venturing out to new territories, grabbing opportunities that may present themselves or looking for better ways of running their business. What they have may be working, it may be providing them with a good living, and because of all the external factors that they have no control over, they are hesitant to rock the boat. Very understandable.

2. Lack of Know How: The environment is changing, the media is changing, people’s buying habits are changing and there is less loyalty. Coupled with that, the rate of change is increasing and it can be difficult to stay abreast of developments. Doing no learning is not an option. People are missing out on easy revenue and easy access to new customers by not educating themselves.

3. Too Busy: Again, the AUSTERITY environment meant that many businesses had to cut back on staff numbers which meant that many tasks that would have been done, were now being done by the business owner, sometimes taking much longer, had they been done by a more suitable and qualified person. Even as businesses grow, there is a reluctance to employ and therefore the owner is too busy concentrating on things that ideally should be delegated.

4. No Goals or Objectives: Without some goals and objectives for the business, where can it really get to? We all need some focus in our lives and this is what goals and objectives can do for your business. Imagine having a team that knew exactly what they needed to be doing every day and week. Imagine if you personally have a clear vision of what your business needed to look like in 1 year and imagine then if you knew they steps that you needed to take to achieve this. Would you be more confident taking the first step?

Give yourself a chance. Call me on 087 222 0720 if you need some help, guidance or inspiration.

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About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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