Every business relies on sales to survive. Whether your business depends on existing customers or you are out looking for new ones, sales are the lifeblood of any business. And while there may not be the same fanfare when an existing customer buy some more, they are equally important.

The challenge in many small businesses is that there is not enough focus on sales:

  1. There is no one responsible for driving sales at the right margin
  2. There is little or no measurement on sales activity
  3. There is no sales plan for the business
  4. There is an over – reliance on existing customers for sales
  5. There is a raft of negative beliefs about sales amongst the entire team.

The vast majority of businesses deliver a product or service which enhances the lives of their customers, either they solve a problem for the customer, they make their lives easier, they fulfill a need or want.

So why the lack of focus?

  1. Is it lack of knowledge?
  2. Is it lack of experience?
  3. Is it a belief that we should not have to sell and that the customers should just buy from us because we are here?

As an ActionCOACH, we spend time helping clients to improve their sales process, to help them focus on driving sales (profitable ones) and to ensure that they know why they are getting the results that they are getting.

If you would like to analyse your sales process, please contact me today on 087 222 0720

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About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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