At ActionCOACH, we have used the same chassis of business for over 25 years. That’s because it worked then and it works now. And more importantly, it works with any business, anywhere in the world.

More worrying is the lack of understanding by business owners about how a business should maximise its profits.

Most people think that of you want to increase turnover and profits you simply increase your marketing and sales activity.

Many people assume that the secret to more profits is working harder and longer hours.
These are popular mis-conceptions. Don’t get caught up in the same.
If we take the formula:

Lead Generation

XConversion Rate
= Customers
X Average Spend
X Number of Transaction
= Turnover
X Margin
= Profit

I have highlighted Lead Generation because its probably the area we know least about and it’s the area that is likely to cost the most money and probably deliver the lowest profit return.

Its also the one area that is external to the business and the one where you can least control the result.
What if you focused your efforts and money on things that you could control. What if you focused on Conversion rate and improved the way that you sold to your clients.

What if you implemented systems where your existing clients bought more off you – They will if you do it right.

What if you actually used your database to stay in touch with your existing clients – they may buy more from you.

What if you addressed your margins and attempted to run the business in a more cost effective way – Do you think it would make a difference?

The numbers are staggering and when we apply them to business owners in Ireland, they are staggered by the potential that exists in their business.

About the author,

Hi I’m Derek O’Dwyer. I have been an ActionCOACH for the last 18 years. I live in Clare and work with businesses around Ireland to take their business to the next level. I am passionate about business and providing help and advice. In the past 18 years I have worked with over 400 business owners helping them and their business. I adapt my coaching depending on what you and your business need. I find that each coaching relationship is different but as long as we understand that we have a common objective with timescales, positive things happen quickly. I am a firm believer i the concept of “what you can measure you can manage” and “what you measure you can improve”. Key performance indicators and accountability form the bedrock of my coaching platforms. If making more money from your business, working less hours in your business and having a great team running your business then it’s worth having a discussion with me. If you are willing to implement changes I will be there to help every step of the way. In terms of personal accolades and recognition I have been awarded ActionCOACH of the year in Ireland every year for the last ten years In 2019 I was inducted into the ActionCOACH Global Hall Of Fame I was global Rookie Coach of The Year in 2002 having achieved remarkable success as the first ActionCOACH in Europe. Many of my clients have also received awards from their peers for their business improvements.

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