GAME-CHANGING TRAINING
MARKETING MASTERCLASS
July 17th - Oct 2nd
Online - Zoom
Let's build your powerful, actionable marketing plan that consistently fills your pipeline and skyrockets your business!
Unleash the Future of SaaS at EventCon
July 17-19th | 9 AM
Grand Conference Center, Cityville
Join a dynamic community of professionals for workshops, expert-led seminars, and invaluable networking opportunities.
Stop gambling on marketing, start engineering growth:
Your blueprint to a client-attracting machine in just 12 weeks!
X-Ray Market Vision
In-depth market analysis, honest SWOT assessment, profound customer and collaborator understanding, and a sharp perspective on your competitive landscape
Laser-focused targeting
Articulate business goals, a motivating vision, SMART objectives, and a precisely defined target market & segmentation, ensuring you attract the right clients
Implementation toolkit
Identification of essential Marketing Tools, compelling content strategies (including 10x10 rule), irresistible offers designed to convert, and efective scripts
Integrated execution
A cohesive integrated marketing communication plan that ensures all your efforts work in harmony — generating leads and driving significant growth
Expand your horizons at the top conference for professionals
Featuring hands-on workshops, insightful seminars from industry leaders, and extensive networking opportunities, EventCon will equip you with the tools and knowledge to move forward with confidence in your career.
Interactive workshops
Gain practical skills through workshops led by seasoned professionals.
Expert-led seminars
Learn from industry leaders about the latest trends and strategies.
Networking opportunities
Build valuable, lasting connections with peers and mentors.
Career advancement
Discover new opportunities and tools to propel your career forward.
Are you pouring money into marketing efforts that yield more frustration than results?
That ends now! The 12-week Marketing Masterclass was built for business owners who want real, lasting marketing results - without needing a marketing degree or a massive team. This is not a theory course. It's a business transformation system that works for real-world business owners.
YOUR BUSINESS COACH
Derek O'Dwyer
Business Coach
Meet Derek
With over 23 years of experience coaching business owners and leadership teams, I bring deep insight, practical strategies, and real-world business acumen to every training session. Before becoming an ActionCOACH business coach, I held senior roles in Business Development and Channel Management with global leaders such as Fujitsu and Cable & Wireless, working across the UK and Asia Pacific.
Having spent a decade immersed in world-class training and leadership development in the IT and Telecoms sectors, I saw the transformative impact that structured growth, clear systems, and strong leadership could have on a business. This experience inspired me to bring that same level of excellence to businesses in Ireland.
Relocating to the West of Ireland to work for myself, I chose to partner with ActionCOACH—one of the world’s most respected business coaching organisations. Their proven systems and global best practices, combined with my corporate background, have allowed me to deliver measurable results to hundreds of Irish business leaders.
My focus is on helping leadership teams become aligned, empowered, and effective—unlocking growth, profitability, and long-term sustainability. Whether you're leading a growing SME or managing a mature business, I help you lead with clarity, confidence, and purpose
A sneak peek at our training schedule
Week 01
Know your numbers + set smart marketing goals
02
Define your ideal customer + messaging that works
03
Create your unique value proposition + brand positioning
04
Boost margins + increase average sale value
05
Turn more leads into paying customers (conversion rate)
06
Get repeat business + build loyalty with the ladder of loyalty
07
Generate leads using social media (organic + paid)
08
Generate leads using SEO + Website optimization
09
Generate leads with Direct Marketing (email, mail, cold calls)
10
Build strategic partnership, referrals + network-driven leads
11
Build your 90-Day calendar + consolidate your top strategies
12
Track results + fine-tune your marketing with data & reporting
What our attendees are saying:
“EventCon was a transformative experience. The workshops and seminars provided actionable insights that I could apply immediately.”
— Jordan S.
“The networking opportunities at EventCon were fantastic. I made connections that have already led to new career opportunities."
— Morgan W.
“The expert speakers were incredibly knowledgeable. EventCon gave me a fresh perspective on my career path.”
— Casey R.
FAQ's
Who can attend to the marketing training?
The 12 weeks training is open to business owners who want to get better at marketing; marketing managers or coordinator inside a company and business struggling with lead generation or inconsistent results
What makes this course different from other marketing courses?
This program is action-based, not theory-heavy. Clients actually implement real marketing activities week by week and walk away with a completed plan
What are the tangible outcomes for clients?
By the end of the 12 weeks you will have:
- A fully tailored 12-month marketing plan
- Increased clarity on your ideal customer
- A strategy to generate consistent leads
- More conversions, repeat business and lead sources
Is the program virtual or in-person?
The program is 100% online. We meet weekly on Zoom — and what really makes the difference is your active participation and commitment to the process..
Join us live or virtually
Experience the sessions in the way that best suits your needs. Choose from our in-person event or join the sessions virtually from anywhere in the world.
In-person attendance
Location:
Grand Conference Center, Cityville
Immerse yourself in the full experience with live workshops, networking opportunities, and face-to-face interactions with industry leaders. Enjoy exclusive access to breakout sessions and social events.
Virtual attendance
Platform:
EventCon Online Portal
Join us from the comfort of your home with our seamless virtual platform. Access live-streamed keynotes, interactive workshops, and virtual networking rooms. Engage with speakers and fellow attendees with real-time Q&A sessions
Ready to elevate your business?
Embrace this leadership journey and lead your company to success!
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