STOP WASTING MONEY ON MARKETING THAT DOESN'T WORK
Join the Marketing Masterclass that’s helping Irish businesses grow faster
August 7th at 11AM
Online - Zoom
Get a sneak peek of our training and download this free ebook – your first step to mastering the core of marketing and taking your business to the next level!
STOP WASTING MONEY ON MARKETING THAT DOESN'T WORK
Join the Marketing Masterclass that’s helping Irish businesses grow faster
August 7th at 11AM
Online - Zoom
Get a sneak peek of our training and download this free ebook – your first step to mastering the core of marketing and taking your business to the next level!
Stop gambling on marketing, start engineering growth:
Your blueprint to a client-attracting machine!
X-Ray Market Vision
In-depth market analysis, honest SWOT assessment, profound customer and collaborator understanding, and a sharp perspective on your competitive landscape
Laser-focused targeting
Articulate business goals, a motivating vision, SMART objectives, and a precisely defined target market & segmentation, ensuring you attract the right clients
Implementation toolkit
Identification of essential Marketing Tools, compelling content strategies (including 10x10 rule), irresistible offers designed to convert, and efective scripts
Integrated execution
A cohesive integrated marketing communication plan that ensures all your efforts work in harmony — generating leads and driving significant growth
Stop gambling on marketing, start engineering growth:
Your blueprint to a client-attracting machine!
X-Ray Market Vision
In-depth market analysis, honest SWOT assessment, profound customer and collaborator understanding, and a sharp perspective on your competitive landscape
Laser-focused targeting
Articulate business goals, a motivating vision, SMART objectives, and a precisely defined target market & segmentation, ensuring you attract the right clients
Implementation toolkit
Identification of essential Marketing Tools, compelling content strategies (including 10x10 rule), irresistible offers designed to convert, and efective scripts
Integrated execution
A cohesive integrated marketing communication plan that ensures all your efforts work in harmony — generating leads and driving significant growth
Are you pouring money into marketing efforts that yield more frustration than results?
That ends now! The Marketing Masterclass was built for business owners who want real, lasting marketing results - without needing a marketing degree or a massive team. This is not a theory course. It's a business transformation system that works for real-world business owners.
YOUR BUSINESS COACH
Derek O'Dwyer
Business Coach
Meet Derek
With over 23 years of experience coaching business owners and leadership teams, I bring deep insight, practical strategies, and real-world business acumen to every training session. Before becoming an ActionCOACH business coach, I held senior roles in Business Development and Channel Management with global leaders such as Fujitsu and Cable & Wireless, working across the UK and Asia Pacific.
Having spent a decade immersed in world-class training and leadership development in the IT and Telecoms sectors, I saw the transformative impact that structured growth, clear systems, and strong leadership could have on a business. This experience inspired me to bring that same level of excellence to businesses in Ireland.
Relocating to the West of Ireland to work for myself, I chose to partner with ActionCOACH—one of the world’s most respected business coaching organisations. Their proven systems and global best practices, combined with my corporate background, have allowed me to deliver measurable results to hundreds of Irish business leaders.
My focus is on helping leadership teams become aligned, empowered, and effective—unlocking growth, profitability, and long-term sustainability. Whether you're leading a growing SME or managing a mature business, I help you lead with clarity, confidence, and purpose
Are you pouring money into marketing efforts that yield more frustration than results?
That ends now! The Marketing Masterclass was built for business owners who want real, lasting marketing results - without needing a marketing degree or a massive team. This is not a theory course. It's a business transformation system that works for real-world business owners.
YOUR BUSINESS COACH
Derek O'Dwyer
Business Coach
Meet Derek
With over 23 years of experience coaching business owners and leadership teams, I bring deep insight, practical strategies, and real-world business acumen to every training session. Before becoming an ActionCOACH business coach, I held senior roles in Business Development and Channel Management with global leaders such as Fujitsu and Cable & Wireless, working across the UK and Asia Pacific.
Having spent a decade immersed in world-class training and leadership development in the IT and Telecoms sectors, I saw the transformative impact that structured growth, clear systems, and strong leadership could have on a business. This experience inspired me to bring that same level of excellence to businesses in Ireland.
Relocating to the West of Ireland to work for myself, I chose to partner with ActionCOACH—one of the world’s most respected business coaching organisations. Their proven systems and global best practices, combined with my corporate background, have allowed me to deliver measurable results to hundreds of Irish business leaders.
My focus is on helping leadership teams become aligned, empowered, and effective—unlocking growth, profitability, and long-term sustainability. Whether you're leading a growing SME or managing a mature business, I help you lead with clarity, confidence, and purpose
A sneak peek at our training schedule
Week 01
Know your numbers + set smart marketing goals
02
Define your ideal customer + messaging that works
03
Create your unique value proposition + brand positioning
04
Boost margins + increase average sale value
05
Turn more leads into paying customers (conversion rate)
06
Get repeat business + build loyalty with the ladder of loyalty
07
Generate leads using social media (organic + paid)
08
Generate leads using SEO + Website optimization
09
Generate leads with Direct Marketing (email, mail, cold calls)
10
Build strategic partnership, referrals + network-driven leads
11
Build your 90-Day calendar + consolidate your top strategies
12
Track results + fine-tune your marketing with data & reporting
FAQ's
Who can attend to the marketing training?
The Marketing Masterclass is open to business owners who want to get better at marketing; marketing managers or coordinator inside a company and business struggling with lead generation or inconsistent results
What makes this course different from other marketing courses?
This program is action-based, not theory-heavy. Clients actually implement real marketing activities week by week and walk away with a completed plan
What are the tangible outcomes for clients?
By the end of the training you will have:
- A fully tailored 12-month marketing plan
- Increased clarity on your ideal customer
- A strategy to generate consistent leads
- More conversions, repeat business and lead sources
Is the program virtual or in-person?
The program is 100% online. We meet weekly on Zoom — and what really makes the difference is your active participation and commitment to the process..
FAQ's
Who can attend to the marketing training?
The Marketing Masterclass is open to business owners who want to get better at marketing; marketing managers or coordinator inside a company and business struggling with lead generation or inconsistent results
What makes this course different from other marketing courses?
This program is action-based, not theory-heavy. Clients actually implement real marketing activities week by week and walk away with a completed plan
What are the tangible outcomes for clients?
By the end of the training you will have:
- A fully tailored 12-month marketing plan
- Increased clarity on your ideal customer
- A strategy to generate consistent leads
- More conversions, repeat business and lead sources
Is the program virtual or in-person?
The program is 100% online. We meet weekly on Zoom — and what really makes the difference is your active participation and commitment to the process..
Ready to elevate your business?
Embrace this leadership journey and lead your company to success!
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