With over 23 years of experience coaching business owners and leadership teams, I bring practical strategies and deep business insight to every session. Before joining ActionCOACH, I held senior roles in Business Development and Channel Management with global leaders like Fujitsu and Cable & Wireless, working across the UK and Asia Pacific.

My background in training and leadership development in the IT and Telecoms sectors showed me the transformative impact of structured growth, clear systems, and strong leadership—an approach I now apply to businesses in Ireland.

As an ActionCOACH partner in the West of Ireland, I combine proven global best practices with corporate expertise to deliver measurable results, helping leadership teams align, grow stronger, and lead with clarity, confidence, and purpose.

Got any doubts? Book a 15-minute call with Derek

TAKE THE FIRST STEP

All business owners want to get their customers to spend more and increase revenue.

The idea behind "Buying Customers" is that business owners should focus on acquiring customers who are likely to make multiple purchases and spend more money over time.

By getting customers to spend more, you can increase revenue and improve the bottom line. In addition, loyal customers who spend more with a business are more likely to refer others and help the business grow.

As a result, focusing on getting customers to spend more can achieve long-term success and growth, which is why this is an important goal for many business owners.